Module 5: Validate demand

Pre-store

Turn your products into a pre-launch storefront to collect interest or pre-orders before you produce.

You'll learn

Products with good images, for example from the Creative studio. Lesson 9: Creative studio covers it.

Publish storefront is the last step: it makes your Pre-Store live. Check every detail before you press it.

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Open Genpire in another tab and tick each step as you go.

Start a Pre-StoreOpen Pre-Store in the left menu and click Set your Pre-Store.
Select productsUnder 1. Select Products, choose Products to feature one or more products, or Collections to bundle an entire collection into one Pre-Store.
Fill in the detailsUnder 2. Fill in Details, select the images and write the title, tagline and description. You can add colour variants, composition and materials, and a size guide.
Choose how people respondPick Feedback only to let people upvote and comment, or Pre-order to set a pre-order price, currency and retail price. With Pre-order, switch on Validate demand to set a backer target and a deadline. Unlock production automatically starts production the moment you reach the target.
Set your brandUnder 3. Set Brand, add a cover image and a logo, or click Pull from Brand DNA, and fill in the brand name, tagline, keywords and description. You can also Skip this step: the storefront then shows under your account name.
PublishThe last step is Publish storefront. It makes your Pre-Store live, so press it only when everything is ready.

Use Feedback only when you just want reactions. Use Pre-order with Validate demand when you need a real backer target.

What does Unlock production automatically do?

Starts production the moment you reach your backer targetPublishes the storefrontRemoves the deadline

Mark it complete to save your progress and move on.