Module 1: Set up your brand

Brand DNA setup

Give Genpire a working memory of your brand, so every product starts from your look, your customer and your standards.

You'll learn

Your website address. Product shots, lookbooks and past tech pack PDFs help too, but a website is enough to start.

Your active Brand DNA is the context Genpire works from. The better it is, the less you'll need to correct later.

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Open Genpire in another tab and tick each step as you go.

Open Brand DNABrand DNA is in the left menu. Set it up first, because everything else builds on it. In your library, open the library menu and choose Create New DNA. A blank DNA opens, ready for your brand.
Add your sourcesPaste your website address and press Scan. In a few seconds you get a preview: brand name, title and tagline, colour palette, logo and style keywords. Upload product shots and lookbooks under Products Inspiration. Upload factory tech pack PDFs under Tech Pack Templates: each one becomes a template you can pick when you hand a product off.
Review what Genpire extractedCheck your brand basics and tagline, the colour palette taken from your site, and your style keywords. Fits, pricing and seasons have their own sections further down, where you add them by hand or upload a sheet.
Edit and set your rulesFix anything that's off, for example change the category from General to Menswear and Essentials. Put your non-negotiables into Brand Rules: add a rule, give it a name like 'No polyester blends', explain it in one line and pick a category, here Materials. Each rule has an on/off switch. Your changes save as you go.

Treat your Brand DNA as a living document. Update it after each season, so new products start from your latest direction.

Where do you put a rule like 'No polyester blends'?

In Brand Rules, with the category MaterialsIn the website address fieldIn every product prompt

Mark it complete to save your progress and move on.